About Us

Chris Collins

Chris Collins, author of The Irreplaceable Service Manager and Millionaire Service Advisor-A System For Collecting and Caring For Customers, is widely considered the automotive industry’s #1 go-to guy for fixed operations. His Virtual Interactive Training for Service Advisors and Managers is fun and teaches lessons that stick and prove work can be fun while you put up huge numbers. He has been a general manager, dealer or mentor/coach in our industry for over 20 years with unprecedented results. He also hosts a monthly service advisor and manager competition, in-house consulting, webinars, and service manager coaching group/masterminds.


Goals of the Training

Service managers that become certified in this course will experience the following:
• Increased labor and parts sales, which will increase their commissioned sales and income
• An advanced understanding of how to achieve service profitability and fixed absorption
• Managers will create a culture of training and constant improvement

The dealership service department will have an increase in:
• Increase in labor and parts sales per vehicle (hours per repair order)
• Improved employee satisfaction and lower turnover
• Improved customer satisfaction scores (CSI/CSE)
• Increased effective labor rate


Students will be provided with exams to test their level of knowledge upon completing each Chris Collins On Demand course and will receive certificate of completion based on passing grade of 70%.

Our Instructors

Vicki Johns


A California native now residing in New Orleans, Louisiana, Vicki Johns was born and raised with the auto industry in her blood. With both of her parents in the business, she started in the industry in 1985 and found her passion in fixed operations. She has 32 years of progressive experience in the automotive industry; specifically in fixed operations.


  • 1 Years Service Advisor
  • 11 Years Warranty Manager
  • 20Years Service Manager
  • 1 Years Service Director
  • 1Years CSI/BDC Manager
  • Chris Collins Top Dog Service Manager of the Year 2011, 2012, and 2013
  • Chris Collins Top Dog Manager Award 27 out of 36 months
  • Chris Collins $25k Service Manager Challenge winner 2011.
  • BMW North America-National After Sales Convention Workshop Instructor, Women in the Automotive Field
  • AA Criminal Justice, AS Law Enforcement


Christian Lafferty


  • 19 total years in the Automotive Industry
  • 7 Years in Automotive Sales Experience
  • 12 Years in Automotive Sales Experience
  • 6 Years Service Advisor
  • 6 Years Service Management
  • Chris Collins Coaching Group Elite Coaching Member 2015-2016
  • Chris Collins Service Manager University Certification 2014
  • Chris Collins Service Advisor Training Certification 2014
  • Infiniti Award of Excellence in Sales 2004
  • Infiniti Award of Excellence for Service Advisor 2011
  • Infiniti Award of Excellence for Service Managers 2015
  • 5 Time recipients Chris Collins Top Dog Service Manager Award
  • Bachelor of Science in Marketing from Aurora University



Call Us


Our Company

Chris Collins Training ULC

Our Location

1500 West Georgia, Suite 1300

Vancouver BC V6G 2Z6