Christian Lafferty is a Service Coach and Instructor who works with Service Advisors, Managers, and Dealer Owners. He guides them with his passion and knowledge through hands on training during dealership visits to build a lifetime of change.
Initially, Christian worked at a dealership that signed a contract with Chris Collins. He had unlimited access to people and resources who knew more about the automotive industry then he was ever aware existed. This experience changed his philosophy on all aspects of life. As a result of this relationship, his service sales were up over 50%, and his net profit rose by 300%.
Christian has over 19 years of experience in the Automotive Industry. He has worked in Service Management, as an Automotive Sales Consultant, and as a Service Advisor. He was also a Chris Collins’ Coaching Group Elite Coaching Member from 2015-2016.
Christian has received the Infiniti Award of Excellence for Service Advisors and Infiniti Award of Excellence for Service Managers. He also received the Chris Collins’ Top Dog Service Manager Award five times.
Christian holds a Bachelor’s Degree in Marketing from Aurora University.